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Sports Tech Startup Bownce Leverages Blockchain to Bring a New Form of Motivation to the World of Fitness
The importance of physical activity has been dramatically underestimated these days and largely forgotten by many of us due to our busy lifestyles. However, giving up the comfortable sitting lifestyle for more physically engaging activities will benefit millions of people, and Bownce offers an appealing and affordable solution.
The busy lifestyle, combined with many other responsibilities, tends to push even the very thought of leading a healthy lifestyle in the background. We cannot always find the motivation to try and fit it into our schedules, but that is OK. Again, it is a matter of making choices and sacrifices, although that doesn’t mean you should push physical activities aside entirely.
However, a sports tech innovative startup, Bownce, thinks that this is the very thing we lack — the motivation itself — which is why it decided to offer it through blockchain technology. Combining a psychological aspect with an innovative IoT sports device will make you rethink sports and physical activities altogether. Engaging in physical activity can prolong your lifespan.
The creative minds and experts behind Bownce understand that health is essential to many people and that sports are the key to a healthier lifestyle. However, since many can’t motivate themselves to do sports, the project aims to do it for them. More specifically, Bownce’s team has built a new and accessible workout tool that lets users see data, progress, and obtain tips for future optimization through a companion mobile app.
Bownce firmly believes that sports should be easily accessible anywhere and everywhere. Moreover, the company released a sports IoT ball that allows users to engage in fun challenges and compete with others. The competitive aspect of Bownce’s product can bring together people in ways that were not possible prior. To Bownce and many others, challenges are what make it fun to work out and train. Additionally, getting rewards like professional players makes these “workouts” more exciting and engaging. It is in our human nature to keep pushing for higher scores and different goals and reap the rewards.
What is Bownce?
Bownce is a sports tech startup established in 2019 in Germany that focuses on offering a new way to view fitness and lifestyle to its users. The project prepares for market entrance around Spring-Summer 2022 and is currently developing the right sports equipment to inspire people to lead healthier lifestyles.
The sports tech startup’s team will launch Bownce, a digital IoT device, which was showcased during the AIBC conference in Dubai. This sports device is filled with microtechnology that will allow users to track their performance during exercise and monitor hits, power, speed, precision, and more. Of course, all of this data will synchronize with the project’s smartphone app via Bluetooth. In addition, players will gain support from Bownce and the community to increase their fitness level and relieve stress. That latter aspect, the emotional benefit Bownce’s double punching ball can provide, should not be overlooked.
Based on current statistics, consumer desire to perform fitness activities outdoors has risen significantly in recent months. As many as 47% of people would prefer to train outside and elsewhere, rather than returning to the gym. Additionally, 37% of respondents have canceled their gym membership or contemplate doing so in favor of outdoor activities.
Bownce aims to create a unique environment that welcomes everyone, regardless of their fitness level, age group, nationality, and location. Users from across the globe are welcome to join, while the project aims to inspire them to train, challenge themselves and others, and work out to meet and exceed those challenges. Moreover, players can engage in global competition through sports events. Participants can earn crypto tokens, adding a financial incentive to helping people get more fit.
When new products come to market, building up a community and customer base from scratch is essential. One key challenge is finding that market and audience, although that applies to any sports tech startup bringing something innovative to the table. Additionally, the Bownce community plays a crucial role in this ecosystem. Every community member can support and inspire others to use Bownce’s IoT double punching ball for their benefits, whether for fitness, emotions, fun, or otherwise.
Combining microtechnologies with emerging technologies like crypto and blockchain is difficult enough, but convincing the community that this is a product worth their time might be even more of a challenge. On top of that, there is the need to differentiate themselves from others with a unique brand appearance, preparing a good promotion strategy, and alike, which most businesses have to face.
Despite the challenges, the concept of being part of a community encouraging a healthier lifestyle is appealing. Additionally, users can exchange stories and experiences with others, strengthening the ties that bind.
Creating an exercise-oriented space
Bownce has a unique approach to exercising and working out. The team behind the project believes that the lack of such a space is one of the biggest reasons why people give up on their healthy lifestyles. As such, there is a lack of motivation, and they can’t afford to motivate themselves due to their busy schedules.
However, by connecting them to a worldwide community that shares the same goals and beliefs, presenting them with challenges, achievements, and rewards, the project hopes to change this and help people prolong their lifespan by engaging in sports activities and achieving hours of fun.
Interestingly, Bownce doesn’t have any competitors, although it does have particular market companions. It was inspired by projects that proved that there is a big demand out there for sports activities in home environments. As new trends emerge in fitness and healthcare, it is crucial for companies and startups, like Bownce, to get a head start in these segments. The demand for working out at home gains more ground, and Bownce’s product fits that narrative rather well.
All in all, Bownce has tremendous potential, yet gaining widespread consumer traction will remain the top priority. However, as a unique and worthwhile venture, it will certainly attract attention, which encourages its developers to keep focusing on their work and the idea of making the world healthier than ever. Furthermore, the bonus of earning crypto tokens can serve as an incentive for users to stick with their fitness activities for longer periods.
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